How to Increase Pupil Numbers at your School

Change of date! – Please note this was originally planned for Thursday 10 October

Upskilling staff so schools can market themselves more effectively in an era of collapsing birth rates.

Oxford and Oxfordshire have seen some of the biggest birth rate falls in the country over the past decade. This is why pupil numbers in our primaries are falling dramatically – and why they are set to stay low for years to come. The problem is now starting to feed into our secondary schools. Effective marketing is the best solution for schools looking to maintain pupil/student numbers.

This session takes the fundamentals of marketing and applies them to a modern British school setting. It challenges schools’ current approach to marketing and equips staff to use websites, social media and more traditional media to tackle the problem of falling rolls.

Participants will be encouraged to think differently about the ways that schools engage and will be given the tools to identify prospective parents, how to reach them and how to ensure that classrooms are as full as possible every September.

Participants will leave with a toolkit for tackling one of the biggest issues facing schools today.

The ticket price includes parking, refreshments and lunch. Please let us know if you have any dietary or access requirements when booking your ticket.

Q uotes from previous sessions:

• I have been so enthused by the training and can’t wait to get started on our journey.
• Really good ideas that I can take back to our school marketing team.
• Given lots of info on marketing strategies and the whole process which I hope will make the school more sustainable.
• This event has given me a better understanding of how to market my school.

Richard Tilley is the founder of Comms for Schools and leads on marketing and communications for River Learning Trust, an Oxfordshire-based multi-academy trust made up of 28 schools.

Below you will find a clip from a live webinar delivered by Richard this week on raising pupil numbers at your state school.The clip looks at the extent of the crisis facing education and forms part of the day-long course next month.Richard’s course will cover areas such as the extent of the crisis locally, use of websites, social media, the marketing process, customer care and traditional advertising.He will even look at the role that AI could play in school marketing.

Payment

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Refunds

No refunds will be given with less than 30 days notice.

In the event of a refund request, please note that the Eventbrite booking fee of 6.95% plus 0.59p per ticket is not refundable.

To keep our event fees as low as possible, we are not able to issue invoices for payment by cheque or bank transfer and we are not able to reserve places without payment.

We strongly recommend that you take out ‘event ticket insurance’ which may cover the cost of your fee should you be unable to attend the event.