Innovation Workshop – Marketing and Finance for Innovation

Date(s) - 20/03/2019
9:30 am - 5:00 pm

CONNECT Event Space



The Business Innovation Workshops are run on three specific topics by leading academics from Aston University and Birmingham City University. The workshops are funded by the European Regional Development Fund and therefore free to the participating company. On completion of min 2 workshops delegates will receive a prestigious “Managing Innovation in Business” Certificate.

Marketing and Finance for Innovation

This workshop focus on the importance of matching your marketing strategy with opportunities in order to maximise chances of success – a method of ‘connecting’ what the firm can do to successfully win new business. This workshop will also present the latest research on availability of business finance including traditional forms, innovation in funding including peer to peer and crowd funding, social lending, etc.


Birmingham City University – Curzon Building, 4 Cardigan Street, Birmingham B4 7BD

 Tel: 0121 204 4321

General Information

• It is advised that companies attend each workshop just once.
• All Business Innovation Workshops start 9:30am and finish at 5pm. Lunch and refreshments are provided.

The workshops are available free of charge but the equivalent cost of delivering them would count as state aid at full market rates.  All companies in the European Union are entitled to receive up to 200,000 Euros government aid every three year period under State Aid de minimis regulations.  If you would like to know more about state aid and de minimis regulations, please follow this link to further information

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